Mangwanani emusi wa29 Chikumi, Bain & Company neKantar Worldpanel vakabatana vakaburitsa "China Shopper Report" kwegore rechigumi rakateedzana.Muchidzidzo chekupedzisira che “2021 China Shopper Report Series One”, mapato ese ari maviri anotenda kuti musika wekuChina wekutengesa zvinhu unokurumidza kudzoka padanho rayo rekutanga denda, nekutengesa mukota yekutanga yegore rino kuri kuwedzera ne1.6% zvichienzaniswa neayo. nguva muna 2019, uye kuratidza ine mwero kudzoreredza maitiro.
Nekudaro, denda iri rakakanganisa zvakanyanya mashandisiro evatengi veChinese muzvikamu zvakasiyana, uye rakashandura zvakanyanya maitiro ekushandisa ega.Naizvozvo, kunyangwe mamwe mapoka akadzokera kune pre-denda rekuvandudza maitiro, kukanganisa kune mamwe mapoka kunogona kugara uye kwekupedzisira kusvika kupera kwegore rino.
Huwandu hwetsvagiridzo hweiyi shumo inonyanya kuvharira nzvimbo ina huru dzechigadzirwa chevatengi, zvinosanganisira chikafu chakaputirwa, zvinwiwa, kutarisirwa kwevanhu uye kuchengetwa kwemba.Tsvagiridzo inoratidza kuti mushure mekuderera mukota yekutanga, mari yeFMCG yakawedzera muchikamu chechipiri, uye mafambiro ezvikamu zvekudya nezvinwiwa, mapoka ekuchengetedza ega uye epamba akabatana zvishoma nezvishoma.Pakupera kwa2020, kunyangwe kudonha kwe1.1% paavhareji mitengo yekutengesa, inotungamirwa nekukura kwekutengesa, musika weChina unokurumidza kufambisa zvinhu zvevatengi ucharamba uchiwedzera 0.5% mukutengesa kwegore rakazara muna 2020.
Kunyanya, kunyangwe mitengo yezvinwiwa uye chikafu chakaputirwa zvese zvakadonha gore rapfuura, kutengeswa kwezvikafu zvakaputirwa kwakura zvichipesana nemaitiro, kunyanya nekuti vatengi vari kunetsekana nekushomeka kwechikafu uye kuchengetedza huwandu hukuru hwechikafu chisingaori.Sezvo ruzivo rwehutano hweveruzhinji rwuri kuramba ruchiwedzera, kudiwa kwevatengi uye kutenga zvigadzirwa zvehukoti kuri kuramba kuchikwira, uye kutengeswa kwekuchengetwa kwemunhu uye kumba kwakawedzera.Pakati pavo, kushanda kwekuchengetwa kwemusha kunonyanya kukosha, nekukura kwegore negore kwe 7.7%, iyo ndiyo chete chikamu chine mitengo inokwira muzvikamu zvina zvikuru zvevatengi.
Panyaya yematashi, chirevo chinoratidza kuti e-commerce kutengesa kuchawedzera ne31% muna 2020, inova ndiyo yega chiteshi chine kukurumidza kukura.Pakati pazvo, nhepfenyuro ye-e-commerce yehupenyu yakawedzera zvakapetwa kaviri, uye zvipfeko, zvigadzirwa zvekuchengetedza ganda uye zvekudya zvakaputirwa zviri pamberi.Pamusoro pezvo, sezvo vatengi vakawanda vachipedza vari pamba, nzira dzeO2O dzakatsvakwa, uye kutengesa kwakawedzera neinopfuura 50%.Offline, zvitoro zviri nyore ndiyo yega chiteshi inoramba yakagadzikana, uye ivo vakatodzokera kune pre-denda.
Zvakakosha kucherechedza kuti denda rakakonzerawo imwe nzira huru itsva: kutenga kweboka remunharaunda, kureva kuti, chikuva cheInternet chinoshandisa pre-sale + self-pickup model kuwana nekuchengetedza vatengi nerubatsiro rwe "mutungamiri wenharaunda".Muchikamu chekutanga chegore rino, chiyero chekupinda chemuenzaniso mutsva uyu wekutengesa wakasvika 27%, uye nzvimbo huru dzekutengesa dzeInternet dzakatumira kutenga kweboka remunharaunda kusimbisa hukama nevatengi.
Kuti tinzwisise zvizere kukanganisa kwedenda pakutengesa kweChina FMCG, chirevo chakafananidza chikamu chekutanga chegore rino nenguva yakafanana muna 2019 denda risati rasvika.Kazhinji, musika weChina unokurumidza kufambisa zvinhu zvevatengi watanga kupora, uye kukura kweramangwana kunogona kutarisirwa.
Dhata inoratidza kuti pasi pesimba rekunonoka kupora uye kukura zvine mwero mukushandiswa kweFMCG, kutengesa kwemusika kweChina kweFMCG mukota yekutanga yegore rino kwakawedzera ne1.6% zvichienzaniswa nenguva imwe chete muna 2019, yaive yakaderera pane kuwedzera kwe3% muna 2019 zvichienzaniswa. nenguva imwecheteyo muna 2018. Kunyange zvazvo mutengo wekutengesa wakadonha ne1%, kutangazve kwekutengesa kwekutengesa kwakakurudzira kukura kwekutengesa uye kwakava chinhu chikuru chinotyaira kukura kwekutengesa.Panguva imwecheteyo, nekutonga kunoshanda kwedenda muChina, chikafu uye chinwiwa, mapoka ekuchengetedza ega uye epamba akadzokera kune "mbiri-kukurumidza kukura" maitiro.
Nguva yekutumira: Oct-22-2021